editor 
Several consumer funds have been set up
Promote the upgrading of the consumer industry
◎ reporter Deng Zhen
Recently, Dianxue Fashion has announced that it intends to participate in the new launch of Suzhou Whitley through its wholly-owned subsidiary.DeepseafishingChangsha Jiayu consumption Fund. At the same time, Cangyuan Capital, a fund that invests around the consumer industry chain, was recently established, raising nearly 300 million yuan in the first phase.
A reporter from the Shanghai Securities News learned that this year, many consumer listed companies have participated in the establishment of private equity funds to expand their main business and increase the second curve of income. At the same time, the investment direction of consumer funds also focuses on the layout of industrial leaders around the industrial chain.
According to the local fashion announcement, the total target size of Changsha Jiayu consumer fund (including linked funds) is 1 billion yuan, and the initial fund-raising scale is 6.Deepseafishing52 billion yuan, mainly invested in large consumer industries, covering domestic consumption and cross-border consumption.
As the manager of Changsha Jiayu consumer fund and linked fund, Wei Zhe, the new legal representative of Suzhou Waitley, told reporters: "the state has given greater support to cross-border e-commerce this year. In the field of consumption, we will also pay attention to investment opportunities for cross-border overseas consumer goods, which will be a new opportunity in the field of consumption."
Take a fancyDeepseafishingWith new opportunities for consumption upgrading, many industrial funds have laid out the "consumption + technology" track one after another.
Take Lang Zi shares as an example, behind the rapid growth of the company's medical and beauty business plate, there is an industrial fund. Longzi's 2023 annual report shows that during the reporting period, the company realized the net profit attributable to the parent company 2Deepseafishing2.5 billion yuan, an increase of 953.37% over the same period last year. Among them, Medical and Beauty became the largest source of revenue for Lang Zi in 2023, with revenue of 2.127 billion yuan, accounting for 41.33% of the total revenue.
In April this year, Lang Zi Asiana and Huaxi Biology jointly established Hainan Huaxi Yuanyou Medical and Health Consumer goods Industry Fund (referred to as "Huaxi Yuanyou Fund"), with a scale of 1 billion yuan, together with Hainan Free Trade Port Fund and Haikou National High-tech Zone Fund.
People close to Huaxi Yuanyou Fund said that in the current equity investment market, in addition to government-guided funds to invest on a large scale, corporate venture capital funds (CVC) also play an important role. The advantage of CVC is to facilitate the exit of the project, including the promotion of product sales, technology transfer and business integration and other multiple ways of exit.